Daily: June 30, 2014

Murray State and Joe Bosack & Co. Unveil New Brand Identity

Murray State University unveiled an updated athletic identity and branding initiatives, highlighted by a primary logo that will be very familiar to Racer fans, but noticeably fine-tuned and user-friendly across a wide variety of platforms and applications. In addition, the university is introducing a number of secondary marks and a unique typography that will allow the athletic brand to grow and capitalize on the popularity of the Racers. "I'm very excited about the new marks and the enhancement to the primary mark," said Allen Ward, director of athletics. "There's been a need for a long time to develop additional secondary marks and