Monthly: March 2016

Sporting News – A behind-the-scenes look at the 2016 Final Four logo

The road to this year’s Final Four runs through the small city of Pottsville, Pennsylvania. Pottsville, located in the heart of the anthracite coal region of eastern Pennsylvania, is home to D.G. Yuengling & Son, America’s oldest operating brewery. It’s also home to Joe Bosack & Co., the firm responsible for this year’s Final Four logo, which represents but a single component in an entirely new NCAA championship identity system. Joe Bosack has developed nearly one hundred identities for colleges and universities over the past two decades, as well as logos for the SEC and ACC. His institutional knowledge of collegiate sports design

Joe Bosack & Co. Featured on Under Considerations Brand New

Established in 1906, the National Collegiate Athletic Association (NCAA) is a member-led, nonprofit organization “dedicated to the well-being and lifelong success of college athletes”. It regulates and organizes the athletic programs in 24 sports across three divisions (with Division I being most popular and competitive) and manages the 89 different championship tournaments where more than 54,000 of the 460,000 student-athletes compete. Last year, the NCAA unveiled the logo for the 2016 Final Four (basketball tournament) and this year is implementing a comprehensive identity system that applies to all championships designed by Pottsville, PA-based Joe Bosack & Co... Read More Here