Atlantic East Conference Selects Bosack & Co. to Design New Conference Logo -

The Atlantic East Conference (AEC) has chosen Bosack & Co., one of the country’s leading college branding firms, to develop the visual identity for this new athletic conference with its seven founding schools that begins play September 1, 2018. The AEC will initially sponsor and host championships for 19 sports within the NCAA’s Division III rules.

The AEC’s seven founding institutions (Cabrini University, Gwynedd Mercy University, Immaculata University, Marymount University, Marywood University, Neumann University, and Wesley College) are academically selective, private colleges within a geographic footprint from northeastern Pennsylvania, through the Delaware Valley, to the Washington D.C. area.

“We are thrilled to engage the talents of Bosack & Co. to design our conference identity,” said Dr. Matt Shank, President of Marymount University and Chair of the Atlantic East Conference Presidents’ Council. “The firm’s extensive collegiate athletics branding experience including the recent NCAA Final Four, other conferences, and dozens of colleges and universities made this a very easy choice.”

“It’s an honor to be selected by the Atlantic East Conference to create its logo and brand identity,” said Joe Bosack, founder and creative director at Bosack & Co. “This is an outstanding group of competitive and like-minded schools that support the best interests of student-athletes in the classroom and on the field of play.”


About the Atlantic East Conference

The Atlantic East Conference is a group of academically selective, private colleges located in the Mid-Atlantic region of the United States that shares similar missions, values, beliefs and fosters athletic competition with a common understanding that athletics play an important role at our institutions.


About Bosack & Co.

Bosack & Co. is an independent, national branding and design firm specializing in sports and collegiate athletics for 20 years. Based in Pottsville, PA, the firm has a depth of strategic marketing and branding experience trusted by over 100 clients.  For more, visit