Atlantic East Conference Unveils Logo

ASTON, Pa. - The Atlantic East Conference has completed work with Bosack & Co., one of the country's leading college branding firms, to produce the first-ever Conference logo. The new Atlantic East logo is a bold, athletic interpretation of a solid "A" letter form, representing the integrity of the conference and its members. The A is on an Atlantic Blue ground and built with two simple geometric shapes of White and Gold representing the essential collegiate competitor-- Student and Athlete. These shapes are overlapped by the Red arrowhead of a compass pointer that is facing in a left-to-right or Easterly direction, representing aspiration and

East Stroudsburg University Extends Branding and Marketing Agreement with Bosack & Co.

East Stroudsburg University of Pennsylvania (ESU) has extended its contract with Bosack & Co., one of the country’s leading college branding and marketing firms, for an additional two years. During the initial three years of the agreement, Bosack & Co. has collaborated with ESU on a number of strategic marketing initiatives, including comprehensive research studies into the school’s brand; development and implementation of a distinctive brand positioning (“Where Warriors Belong”); redesigning the school’s institutional identity, athletics identity, and mascot; planning and activating advertising campaigns for undergraduate and graduate admissions. “Over the past three years, Bosack & Co. has delivered with flying

Jackie Robinson Foundation Chooses Bosack & Co. for Upcoming Creative Projects

The Jackie Robinson Foundation (JRF) has chosen Bosack & Co., one of the country’s leading branding boutiques, to provide creative strategy and design support for a series of upcoming projects. JRF has disbursed over $70 million in grants and direct program support to students who have attended over 225 different colleges and universities across the country. The Jackie Robinson Foundation is also building the Jackie Robinson Museum, which will be located in New York City and is scheduled to open in the fall of 2019. The Museum will chronicle the baseball legend’s storied athletic career and his defining, long-lasting impact across society

Lycoming College Selects Bosack & Co. to Refresh Brand Identity

Lycoming College has chosen Bosack & Co., one of the country’s leading college branding firms, to update its primary visual identity and sub-brand identities, including departments, centers, and institutes. Bosack & Co. had previously worked with Lycoming to create the college’s new athletics identity introduced in 2013. “Bosack & Co. has demonstrated its talent through previous work for Lycoming College, as well as for other institutions of higher education, and I believe they are the ideal partner,” said Marla Kramer, Senior Director, Marketing and Communications. “We look forward to their creative direction as we continue to strengthen our overall brand identity.” “We’re