Lycoming College Selects Bosack & Co. to Refresh Brand Identity

Lycoming College has chosen Bosack & Co., one of the country’s leading college branding firms, to update its primary visual identity and sub-brand identities, including departments, centers, and institutes. Bosack & Co. had previously worked with Lycoming to create the college’s new athletics identity introduced in 2013. “Bosack & Co. has demonstrated its talent through previous work for Lycoming College, as well as for other institutions of higher education, and I believe they are the ideal partner,” said Marla Kramer, Senior Director, Marketing and Communications. “We look forward to their creative direction as we continue to strengthen our overall brand identity.” “We’re

A10 Conference Unveils 2018 Basketball Championship Logo

NAPLES, Fla. —The Atlantic 10 Conference on Tuesday revealed the 2018 Men's Basketball Championship Logo in preparation for the league's marquee event to move to the Verizon Center in the heart of the nation's capital. The logo was revealed to the league's athletic directors and men's basketball coaches at the annual conference spring business meeting. The Atlantic 10 will also make a select number of tickets for the 2018 Championship available for presale today through Thursday, May 25 at 10:00 am. This special presale includes a 10 percent discount and must be purchased through Ticketmaster. Link to purchase: The primary championship logo

DeSales Taps Joe for new Athletic Identity

Center Valley, PA (June 30, 2017) - The DeSales University athletics department is excited to roll out a new, more consistent look as part of an athletics rebranding effort. The changes will create a more consistent look across all platforms through a new logo, colors, and lettering. "We are incredibly excited about our new logo," says Scott Coval director of athletics. "I know the DeSales community and our fans will love the fresh look. In branding our athletic department, it was important for us to get a clean, distinguished mark and be consistent with how we apply it. This is the first step in

Joe Bosack & Co. Unveils Susquehanna River Hawks Identity

The new logo was revealed during Opening Convocation for the Class of 2020, the first class to enter the university under the River Hawks moniker. The annual convocation ceremony occurs the afternoon of move-in day and celebrates new students' entry to Susquehanna University. Featuring Susquehanna's school colors of orange and maroon, the logo features a sleek representation of a river hawk, with emphasis given to its distinctive and piercing eyes. It was designed by Pottsville-based Joe Bosack & Co., which has developed athletic brand identities for nearly 100 colleges and universities across the country. Bosack and team also worked with the