Murray State and Joe Bosack & Co. Unveil New Brand Identity

Murray State University unveiled an updated athletic identity and branding initiatives, highlighted by a primary logo that will be very familiar to Racer fans, but noticeably fine-tuned and user-friendly across a wide variety of platforms and applications. In addition, the university is introducing a number of secondary marks and a unique typography that will allow the athletic brand to grow and capitalize on the popularity of the Racers. "I'm very excited about the new marks and the enhancement to the primary mark," said Allen Ward, director of athletics. "There's been a need for a long time to develop additional secondary marks and

CSUN Matadors Unveil New Brand Identity

California State University, Northridge’s Department of Intercollegiate Athletics has launched a new visual identity that modernizes Matador Athletics and introduces a distinctive, classic and iconic athletic image that reflects the history, current success and future aspirations of the department.

Longwood University Taps Joe for Fresh New Look

FARMVILLE, VA. - The Lancers arrived in the Big South with a new purpose. Now they have a new look. A new logo unveiled Wednesday, April 9 reflects the progress Longwood University athletics have made since 2007: transitioning to Division I and entering the Big South Conference, in which the Lancers posted their first-ever championship in their first year of competition. Modified from the mark used since 2006, the new logo is powerful and modern -- a bold statement that the Lancers have arrived. A darker blue color, and new horsehead and banner, give the primary logo a stronger and more athletic

Joe Unveils New Identity for Austin Peay Governors

CLARKSVILLE, TN. - Austin Peay State University Athletics unveiled its new visual identity series and brand marks on April 1. The series, which includes an updated primary logo as well as a new Governor Peay logo along with a fresh word mark heightened by a contemporary font, embodies APSU's new "Culture of Excellence" characteristics. "We're very excited about our new visual identity," said APSU Athletics Director Derek van der Merwe said. "This is something that is important for the future of APSU athletics. These new marks strengthen the APSU brand and will factor in everything from marketing to recruiting. "In our meetings with

Joe Featured On Rock Paper Ink

Joe Bosack's work first grabbed my attention a few years back when I was doing visual research in the initial phase of designing 12 mascots for a new local Arizona school district. As I collected modern, well crafted mascots and typography samples, I would always check the credits. I noticed that 90 percent of the samples I gathered were Joe's. There aren't too many people doing sports team identity work, or doing it well. Many times, after seeing a new team mascot introduced, or a collegiate sports logo makeover revealed, we are horrified at the result, and particularly disgusted at how