CSUN Matadors Unveil New Brand Identity

California State University, Northridge’s Department of Intercollegiate Athletics has launched a new visual identity that modernizes Matador Athletics and introduces a distinctive, classic and iconic athletic image that reflects the history, current success and future aspirations of the department.

Longwood University Taps Joe for Fresh New Look

FARMVILLE, VA. - The Lancers arrived in the Big South with a new purpose. Now they have a new look. A new logo unveiled Wednesday, April 9 reflects the progress Longwood University athletics have made since 2007: transitioning to Division I and entering the Big South Conference, in which the Lancers posted their first-ever championship in their first year of competition. Modified from the mark used since 2006, the new logo is powerful and modern -- a bold statement that the Lancers have arrived. A darker blue color, and new horsehead and banner, give the primary logo a stronger and more athletic

Joe Unveils New Identity for Austin Peay Governors

CLARKSVILLE, TN. - Austin Peay State University Athletics unveiled its new visual identity series and brand marks on April 1. The series, which includes an updated primary logo as well as a new Governor Peay logo along with a fresh word mark heightened by a contemporary font, embodies APSU's new "Culture of Excellence" characteristics. "We're very excited about our new visual identity," said APSU Athletics Director Derek van der Merwe said. "This is something that is important for the future of APSU athletics. These new marks strengthen the APSU brand and will factor in everything from marketing to recruiting. "In our meetings with

Joe Featured On Rock Paper Ink

Joe Bosack's work first grabbed my attention a few years back when I was doing visual research in the initial phase of designing 12 mascots for a new local Arizona school district. As I collected modern, well crafted mascots and typography samples, I would always check the credits. I noticed that 90 percent of the samples I gathered were Joe's. There aren't too many people doing sports team identity work, or doing it well. Many times, after seeing a new team mascot introduced, or a collegiate sports logo makeover revealed, we are horrified at the result, and particularly disgusted at how

Joe Unveils Bradley Mascot

PEORIA, IL - During pre-game festivities for the Bradley men’s basketball game against Loyola University, Chicago on February 22, the University introduced its new gargoyle mascot —Kaboom! — with an elaborate pyrotechnics display featuring flashing lights, loud sounds and smoke. The desire to develop a new mascot arose during the athletic department’s re-branding process in 2012. Research revealed a desire by the school’s many constituents to explore the introduction of a mascot to represent the campus-wide community.  More extensive research suggested the gargoyle as the most popular option. Working with Joe Bosack & Co. and Street Characters Inc., Kaboom! is now a