Bosack & Co. Design Jacksonville University Dolphins Bold New Brand -

Inside JU’s Swisher Gymnasium on Tuesday morning, in front of fans, student-athletes, coaches and more, a new era of Jacksonville Athletics began with the special unveiling of a BOLD new brand strategy, complete with new logos and word marks that will identify JU across the nation, now and into the future.

“The time was right for a complete reimagining of our brand identity,” said Ricker-Gilbert. “Within our department these past two years our student-athletes have recorded the highest GPA in our history, captured eight championships and made ten national postseason appearances,. We have also seen a dramatic increase in our fundraising support, sponsorships participation, and attendance at our games. This new brand will appropriately represent us on the national stage and reflect who we are both as a department and an institution.”

Over the last two years, the Athletic Department has teamed with Bosack & Co. whose leadership provides senior-level advertising, marketing, design and communications experience and relationships with advertising agencies, sports leagues and properties, colleges, conferences and broadcast partners. That union worked tirelessly to create the new brand identity that is intended to capture the essence of the Bold City, JU’s campus and its deep history.

“It was exciting to imagine and design the new brand identity for the Dolphins,” said Joe Bosack, founder and creative director at Bosack & Co. “In these bold marks, we have captured the rich and storied history as well as great trajectory of JU Athletics.”

“This was such a rewarding process,” said Scott Bacon, Senior Vice President for Marketing and Communications. “Countless people from our Jacksonville University family helped shape this new look. Thanks to this new identity our athletics department is perfectly positioned to help us enhance our brand perception and raise the profile of the University.”

“I want to thank Joe Bosack and all of those on and off campus that helped us with this project.” Ricker-Gilbert added. “Their thorough and thoughtful approach is what allowed us to finish with such a perfect representation of Jacksonville Athletics.”

About Bosack & Co.

Bosack & Co. is an independent, national branding and design firm specializing in sports and collegiate athletics for 20 years. Based in Pottsville, PA, the firm has a depth of strategic marketing and branding experience trusted by over 100 clients.  For more, visit