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Sporting News – A behind-the-scenes look at the 2016 Final Four logo

The road to this year’s Final Four runs through the small city of Pottsville, Pennsylvania. Pottsville, located in the heart of the anthracite coal region of eastern Pennsylvania, is home to D.G. Yuengling & Son, America’s oldest operating brewery. It’s also home to Joe Bosack & Co., the firm responsible for this year’s Final Four logo, which represents but a single component in an entirely new NCAA championship identity system. Joe Bosack has developed nearly one hundred identities for colleges and universities over the past two decades, as well as logos for the SEC and ACC. His institutional knowledge of collegiate sports design

Joe Bosack & Co. Featured on Under Considerations Brand New

Established in 1906, the National Collegiate Athletic Association (NCAA) is a member-led, nonprofit organization “dedicated to the well-being and lifelong success of college athletes”. It regulates and organizes the athletic programs in 24 sports across three divisions (with Division I being most popular and competitive) and manages the 89 different championship tournaments where more than 54,000 of the 460,000 student-athletes compete. Last year, the NCAA unveiled the logo for the 2016 Final Four (basketball tournament) and this year is implementing a comprehensive identity system that applies to all championships designed by Pottsville, PA-based Joe Bosack & Co... Read More Here

NCAA® and Joe Bosack & Co. Announce New Championships Logo System

NCAA logo makeover: Everyone gets a trophy By Michael Smith, Staff Writer, Sports Business Journal Published February 2, 2015 The prevailing image that stays with college sports fans is the winning team hoisting the NCAA trophy into the air. That’s what exhaustive fan surveys in the last two years have told the NCAA. With that in mind, the NCAA worked with Pennsylvania design firm Joe Bosack & Co. to create new logos for its 89 sports and championships. Those logos were unveiled to athletic directors last week during the midwinter meetings of the National Association of Collegiate Directors of Athletics. One of the new logos

UNCW Unveils New Athletics Identity

WILMINGTON, North Carolina - Following a year-long process that included input from several different constituencies, UNCW's long-awaited new athletics logo finally made its debut late Wednesday. An announcement concerning the development of a new logo was made during Midnite Madness festivities back on Oct. 17, 2014, and the formal introduction of the school's new athletic identity took place during a festive late-afternoon ceremony at Wagoner Hall on campus. "We're thrilled with the look of the new mark and know our students, alumni and fans will be excited as well," said Jimmy Bass UNCW's athletic director. "It's very distinctive and will help us

Murray State and Joe Bosack & Co. Unveil New Brand Identity

Murray State University unveiled an updated athletic identity and branding initiatives, highlighted by a primary logo that will be very familiar to Racer fans, but noticeably fine-tuned and user-friendly across a wide variety of platforms and applications. In addition, the university is introducing a number of secondary marks and a unique typography that will allow the athletic brand to grow and capitalize on the popularity of the Racers. "I'm very excited about the new marks and the enhancement to the primary mark," said Allen Ward, director of athletics. "There's been a need for a long time to develop additional secondary marks and