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East Stroudsburg University Extends Branding and Marketing Agreement with Bosack & Co.

East Stroudsburg University of Pennsylvania (ESU) has extended its contract with Bosack & Co., one of the country’s leading college branding and marketing firms, for an additional two years. During the initial three years of the agreement, Bosack & Co. has collaborated with ESU on a number of strategic marketing initiatives, including comprehensive research studies into the school’s brand; development and implementation of a distinctive brand positioning (“Where Warriors Belong”); redesigning the school’s institutional identity, athletics identity, and mascot; planning and activating advertising campaigns for undergraduate and graduate admissions. “Over the past three years, Bosack & Co. has delivered with flying

Jackie Robinson Foundation Chooses Bosack & Co. for Upcoming Creative Projects

The Jackie Robinson Foundation (JRF) has chosen Bosack & Co., one of the country’s leading branding boutiques, to provide creative strategy and design support for a series of upcoming projects. JRF has disbursed over $70 million in grants and direct program support to students who have attended over 225 different colleges and universities across the country. The Jackie Robinson Foundation is also building the Jackie Robinson Museum, which will be located in New York City and is scheduled to open in the fall of 2019. The Museum will chronicle the baseball legend’s storied athletic career and his defining, long-lasting impact across society

Sporting News – A behind-the-scenes look at the 2016 Final Four logo

The road to this year’s Final Four runs through the small city of Pottsville, Pennsylvania. Pottsville, located in the heart of the anthracite coal region of eastern Pennsylvania, is home to D.G. Yuengling & Son, America’s oldest operating brewery. It’s also home to Joe Bosack & Co., the firm responsible for this year’s Final Four logo, which represents but a single component in an entirely new NCAA championship identity system. Joe Bosack has developed nearly one hundred identities for colleges and universities over the past two decades, as well as logos for the SEC and ACC. His institutional knowledge of collegiate sports design

Joe Bosack & Co. Featured on Under Considerations Brand New

Established in 1906, the National Collegiate Athletic Association (NCAA) is a member-led, nonprofit organization “dedicated to the well-being and lifelong success of college athletes”. It regulates and organizes the athletic programs in 24 sports across three divisions (with Division I being most popular and competitive) and manages the 89 different championship tournaments where more than 54,000 of the 460,000 student-athletes compete. Last year, the NCAA unveiled the logo for the 2016 Final Four (basketball tournament) and this year is implementing a comprehensive identity system that applies to all championships designed by Pottsville, PA-based Joe Bosack & Co... Read More Here

NCAA® and Joe Bosack & Co. Announce New Championships Logo System

NCAA logo makeover: Everyone gets a trophy By Michael Smith, Staff Writer, Sports Business Journal Published February 2, 2015 The prevailing image that stays with college sports fans is the winning team hoisting the NCAA trophy into the air. That’s what exhaustive fan surveys in the last two years have told the NCAA. With that in mind, the NCAA worked with Pennsylvania design firm Joe Bosack & Co. to create new logos for its 89 sports and championships. Those logos were unveiled to athletic directors last week during the midwinter meetings of the National Association of Collegiate Directors of Athletics. One of the new logos