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NCAA® and Joe Bosack & Co. Announce New Championships Logo System

NCAA logo makeover: Everyone gets a trophy By Michael Smith, Staff Writer, Sports Business Journal Published February 2, 2015 The prevailing image that stays with college sports fans is the winning team hoisting the NCAA trophy into the air. That’s what exhaustive fan surveys in the last two years have told the NCAA. With that in mind, the NCAA worked with Pennsylvania design firm Joe Bosack & Co. to create new logos for its 89 sports and championships. Those logos were unveiled to athletic directors last week during the midwinter meetings of the National Association of Collegiate Directors of Athletics. One of the new logos

UNCW Unveils New Athletics Identity

WILMINGTON, North Carolina - Following a year-long process that included input from several different constituencies, UNCW's long-awaited new athletics logo finally made its debut late Wednesday. An announcement concerning the development of a new logo was made during Midnite Madness festivities back on Oct. 17, 2014, and the formal introduction of the school's new athletic identity took place during a festive late-afternoon ceremony at Wagoner Hall on campus. "We're thrilled with the look of the new mark and know our students, alumni and fans will be excited as well," said Jimmy Bass UNCW's athletic director. "It's very distinctive and will help us

Murray State and Joe Bosack & Co. Unveil New Brand Identity

Murray State University unveiled an updated athletic identity and branding initiatives, highlighted by a primary logo that will be very familiar to Racer fans, but noticeably fine-tuned and user-friendly across a wide variety of platforms and applications. In addition, the university is introducing a number of secondary marks and a unique typography that will allow the athletic brand to grow and capitalize on the popularity of the Racers. "I'm very excited about the new marks and the enhancement to the primary mark," said Allen Ward, director of athletics. "There's been a need for a long time to develop additional secondary marks and

CSUN Matadors Unveil New Brand Identity

California State University, Northridge’s Department of Intercollegiate Athletics has launched a new visual identity that modernizes Matador Athletics and introduces a distinctive, classic and iconic athletic image that reflects the history, current success and future aspirations of the department.

Longwood University Taps Joe for Fresh New Look

FARMVILLE, VA. - The Lancers arrived in the Big South with a new purpose. Now they have a new look. A new logo unveiled Wednesday, April 9 reflects the progress Longwood University athletics have made since 2007: transitioning to Division I and entering the Big South Conference, in which the Lancers posted their first-ever championship in their first year of competition. Modified from the mark used since 2006, the new logo is powerful and modern -- a bold statement that the Lancers have arrived. A darker blue color, and new horsehead and banner, give the primary logo a stronger and more athletic