East Stroudsburg University Extends Branding and Marketing Agreement with Bosack & Co. -

East Stroudsburg University of Pennsylvania (ESU) has extended its contract with Bosack & Co., one of the country’s leading college branding and marketing firms, for an additional two years. During the initial three years of the agreement, Bosack & Co. has collaborated with ESU on a number of strategic marketing initiatives, including comprehensive research studies into the school’s brand; development and implementation of a distinctive brand positioning (“Where Warriors Belong”); redesigning the school’s institutional identity, athletics identity, and mascot; planning and activating advertising campaigns for undergraduate and graduate admissions.

“Over the past three years, Bosack & Co. has delivered with flying colors on each and every project and assignment,” said Dr. Brenda Friday, Director, University Relations. “They are experienced and thoughful branding and marketing partners, and we look forward to continuing to strengthen our brand and distinctive brand message.”

“We are thrilled to be able to extend our great relationship with East Stroudsburg University for another two years, said Joe Bosack, founder and creative director at Bosack & Co. “President Welsh and her team are focused higher education leaders who continue to execute against the vision of ESU’s strategic plan, Students First- Innovate ESU.”


About East Stroudsburg University

East Stroudsburg University, a 125-year-old, comprehensive public university in northeastern Pennsylvania offering 57 undergraduate programs, 21 master’s programs and one doctoral program and 20 NCAA sports. ESU is one of the 14 institutions in the Pennsylvania State System of Higher Education.


About Bosack & Co.

Bosack & Co. is an independent, national branding and marketing firm specializing in sports and collegiate athletics for 20 years. Based in Pottsville, PA, the firm has a depth of strategic marketing and branding experience trusted by over 100 clients.