Joe Featured On Rock Paper Ink -
Joe Bosack’s work first grabbed my attention a few years back when I was doing visual research in the initial phase of designing 12 mascots for a new local Arizona school district. As I collected modern, well crafted mascots and typography samples, I would always check the credits. I noticed that 90 percent of the samples I gathered were Joe’s.
There aren’t too many people doing sports team identity work, or doing it well. Many times, after seeing a new team mascot introduced, or a collegiate sports logo makeover revealed, we are horrified at the result, and particularly disgusted at how much money the organization has paid for the disaster. Joe’s work, however, never disappoints. Bosack is always on target, fresh, well thought out, and worth every penny.
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