Joe Unveils Bradley Mascot -

PEORIA, IL – During pre-game festivities for the Bradley men’s basketball game against Loyola University, Chicago on February 22, the University introduced its new gargoyle mascot —Kaboom! — with an elaborate pyrotechnics display featuring flashing lights, loud sounds and smoke.

The desire to develop a new mascot arose during the athletic department’s re-branding process in 2012. Research revealed a desire by the school’s many constituents to explore the introduction of a mascot to represent the campus-wide community.  More extensive research suggested the gargoyle as the most popular option. Working with Joe Bosack & Co. and Street Characters Inc., Kaboom! is now a reality.

Read more at https://www.bradley.edu/inthespotlight/story/?id=06011a5b-405d-465d-afc6-f1416d700ac5

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