Joe Unveils Bradley Mascot -
PEORIA, IL – During pre-game festivities for the Bradley men’s basketball game against Loyola University, Chicago on February 22, the University introduced its new gargoyle mascot —Kaboom! — with an elaborate pyrotechnics display featuring flashing lights, loud sounds and smoke.
The desire to develop a new mascot arose during the athletic department’s re-branding process in 2012. Research revealed a desire by the school’s many constituents to explore the introduction of a mascot to represent the campus-wide community. More extensive research suggested the gargoyle as the most popular option. Working with Joe Bosack & Co. and Street Characters Inc., Kaboom! is now a reality.