Radford University Highlanders

RADFORD, Va. – Radford Athletics today introduces a new branding system that will set the visual direction of the department for the future. This innovative athletic identity pays tribute to Radford’s past, while keeping a consistent look through logos, colors and lettering.

“We’re thrilled with the look of the new mark and know our fans will be excited as well,” said Director of Athletics Robert Lineberg “We are focused on building a brand that is representative of our university, our student-athletes and our alumni.”

The creation of the new logos has been over a year-long process involving many segments of the Radford community. Pennsylvania-based Joe Bosack & Co., a national brand identity firm, created the new Highlanders’ visual identity.

“We are thrilled to be engaged with Radford on the development of its new athletics brand”, said Joe Bosack, Owner and Creative Director. “This new look is a distinctive representation of the proud history and traditions of Radford Athletics as well as the aspirations of today’s teams and student-athletes.”

The logo development process included focus groups consisting of the administration, coaches, current and former student-athletes and alumni, as well as community members of Radford. The logo reflects recommendations made by these groups for the direction of the new marks.

“It was vital for us that this process was a collaborative effort and involved the input of our coaches, student-athletes and alumni,” Lineburg noted. “I would personally like to thank our focus groups that worked directly with the athletics department and the design firm to create these marks.”