Post Type: image

Joe Bosack & Co. Unveils Susquehanna River Hawks Identity

The new logo was revealed during Opening Convocation for the Class of 2020, the first class to enter the university under the River Hawks moniker. The annual convocation ceremony occurs the afternoon of move-in day and celebrates new students' entry to Susquehanna University. Featuring Susquehanna's school colors of orange and maroon, the logo features a sleek representation of a river hawk, with emphasis given to its distinctive and piercing eyes. It was designed by Pottsville-based Joe Bosack & Co., which has developed athletic brand identities for nearly 100 colleges and universities across the country. Bosack and team also worked with the

Joe Featured On Rock Paper Ink

Joe Bosack's work first grabbed my attention a few years back when I was doing visual research in the initial phase of designing 12 mascots for a new local Arizona school district. As I collected modern, well crafted mascots and typography samples, I would always check the credits. I noticed that 90 percent of the samples I gathered were Joe's. There aren't too many people doing sports team identity work, or doing it well. Many times, after seeing a new team mascot introduced, or a collegiate sports logo makeover revealed, we are horrified at the result, and particularly disgusted at how

Joe Unveils Bradley Mascot

PEORIA, IL - During pre-game festivities for the Bradley men’s basketball game against Loyola University, Chicago on February 22, the University introduced its new gargoyle mascot —Kaboom! — with an elaborate pyrotechnics display featuring flashing lights, loud sounds and smoke. The desire to develop a new mascot arose during the athletic department’s re-branding process in 2012. Research revealed a desire by the school’s many constituents to explore the introduction of a mascot to represent the campus-wide community.  More extensive research suggested the gargoyle as the most popular option. Working with Joe Bosack & Co. and Street Characters Inc., Kaboom! is now a