UNCW Unveils New Athletics Identity -

WILMINGTON, North Carolina – Following a year-long process that included input from several different constituencies, UNCW’s long-awaited new athletics logo finally made its debut late Wednesday.

An announcement concerning the development of a new logo was made during Midnite Madness festivities back on Oct. 17, 2014, and the formal introduction of the school’s new athletic identity took place during a festive late-afternoon ceremony at Wagoner Hall on campus.

“We’re thrilled with the look of the new mark and know our students, alumni and fans will be excited as well,” said Jimmy Bass UNCW’s athletic director. “It’s very distinctive and will help us expand our brand across the landscape of college athletics.”

A special plan to unveil the new logo involved the revelation of the insignia in puzzle pieces. Ten pieces were disclosed at different locations on campus, with the final piece dropped into place in front of students, faculty, staff and fans as the evening dinner rush descended on Wagoner Hall.

The creation of the new logo involved many segments of the UNCW community. Joe Bosack & Co. of Pottsville, Pa., which has created sports logos for Boise State, Xavier, Houston, the Atlantic Coast Conference, the Southeastern Conference and NCAA Championships, designed the new logo following a lengthy study of UNCW’s past history and branding initiatives.

The logo is the sixth insignia used by UNCW Athletics. The previous logo, designed by local artist Gary Longordo, was introduced in 1992 and remains in place as a secondary mark.